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Digital health in Morocco: GITEX Future Health Africa 2026

Digital health in Morocco: GITEX Future Health Africa 2026

Morocco is positioning itself as a major player in digital health in Africa. With GITEX Future Health Africa 2026 approaching, the country is unveiling its initiatives to integrate new technologies into healthcare, stimulate innovation, and create local economic opportunities. This...

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Digital innovation in agriculture, tourism, and crafts

Digital innovation in agriculture, tourism, and crafts

Morocco, with its rich agricultural, tourism, and craft heritage, is firmly committed to digital transformation. This approach is modernizing these key sectors to increase their competitiveness, promote inclusion, and address current challenges. Let’s discover how agriculture, tourism,...

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Online booking in Morocco: a barrier to digitalization

Online booking in Morocco: a barrier to digitalization

A Reality Still Too Present In Morocco, booking a table at a restaurant, scheduling a session at a leisure center, or even making a medical appointment often remains a challenging process. Most establishments still lack simple and accessible online booking links. As a result, customers have...

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Education and technology: how Morocco is digitizing its schools

Education and technology: how Morocco is digitizing its schools

Morocco is undergoing a major transformation of its education system. The integration of digital tools in schools is becoming a national priority. Pilot projects, public-private partnerships, and a strategic vision aligned with the 2015-2030 reform are underway. This reform aims to modernize...

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Data Analytics: Strategic Decisions in Morocco

Data Analytics: Strategic Decisions in Morocco

Moroccan companies are using Data to make better decisions. In a fast-changing market, Business Intelligence (BI) and Data Analytics are becoming essential. They help optimize performance and anticipate needs. What are BI and Data Analytics? First, Business Intelligence (BI) includes...

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Development of mobile applications for the Moroccan market

Development of mobile applications for the Moroccan market

Morocco is undergoing a genuine digital transformation. By 2025, more than 90% of Moroccans will own a smartphone, and access to 4G will facilitate the daily use of mobile applications. As a result, mobile devices are becoming an essential channel for businesses. Moroccans use their phones...

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FinTech & Digital Payments: The Future of Banking in Morocco

FinTech & Digital Payments: The Future of Banking in Morocco

Banking in Morocco is changing rapidly. Thanks to FinTech, neo-banks and mobile payments are simplifying money management. To better understand, we interviewed Karim Benslimane, a FinTech Morocco expert. Q1: What is FinTech in Morocco? Karim Benslimane explains: FinTech uses technology...

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Digital marketing in Morocco: Comparison of strategies for 2025

Digital marketing in Morocco: Comparison of strategies for 2025

Digital technology is developing rapidly in Morocco, with widespread adoption of smartphones and sustained activity on social media. However, a successful digital strategy here does not mean copying what works elsewhere. In reality, linguistic, cultural, and behavioral specificities require...

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Green IT: Towards Sustainable Digitalization in Morocco

Green IT: Towards Sustainable Digitalization in Morocco

Digitalization helps businesses. But it also consumes energy. In Morocco, tech companies are reducing their carbon footprint by adopting eco-friendly digital solutions. Casablanca: A Tech SME Betting on Green IT Imane runs a start-up in Casablanca. She wanted to reduce the energy...

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Open Source in Morocco: Driving Digital Innovation for Businesses

Open Source in Morocco: Driving Digital Innovation for Businesses

Open source is no longer just an alternative to proprietary software. In Morocco, many companies are adopting this approach to innovate, reduce costs, and gain technological independence. Flexibility Adapted to Local Needs Open source offers great flexibility. Moroccan businesses can:...

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